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Apple’s iPhone – King of the Mobile World

Apple’s iPhone is king of the mobile world, according to reports from two different metrics firms.

The Global Intelligence Alliance Group (GIA) released a report recently that says the iPhone has the leading app store for mobile devices, while Net Applications says Apple’s Safari is the most popular web browser among mobile device users.

The data indicate that Apple not only leads the market place on both counts, but its main competitors lag way behind the iPhone.

The numbers from Net Applications’ analysis of mobile web use for February 2009 gives the iPhone a gigantic slice of the mobile web browsing world with 66.61 percent. Following Apple at a distant second are browsers based on Java’s ME application platform with a mere 9.06 percent, and Windows Mobile takes the bronze at 6.91 percent. Rounding out the top five are Symbian, found primarily on Nokia handsets at the moment; and Google’s Android. Research In Motion’s Blackberry devices rank seventh taking only 2.24 percent of mobile web browsing activity.

GIA’s report, on the other hand, is not as clear cut since the analysts wanted to determine which company or platform produced the best application store for mobile devices. The study analyzed application stores from six different retailers including Apple, Nokia, Google, Microsoft, Research in Motion (aka Blackberry), and Palm. The app stores were judged on five categories: when the app store opened in comparison to its competitors (time to market); capability to attract developers to create apps for the device; success of roll-out and sales of a given brand (rate of device adoption); efficient interface and user experience at the app store; and the number, variety and appeal of apps offered for sale. GIA gave a maximum of two points for each category with ten possible points overall.

According to GIA, Apple scored nine points, followed by Google and Nokia in second place with seven points apiece. Windows came next with a score of six, and RIM and Palm rounded out the list with scores of five and three points respectively. GIA says Apple’s success is due to its ground-shaking concept that a smart phone is not just a piece of hardware with a bunch of features, but a software platform that embraces third-party applications developed from both corporations and start-ups. Apple was also one of the first and most popular app stores to launch, and the fact that people were already accustomed to making purchases through iTunes made it easier for iPhone users to figure out the iPhone App Store.

Source: Pcworld.com

This entry was posted on Monday, March 2nd, 2009 at 10:48 pm and is filed under iPhone News & Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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