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Warner Bros. to offer 40 iPhone apps by year’s end

Warner Bros. Digital Entertainment said it plans to release 40 iPhone applications by the end of 2009 as the studio seeks to position itself as an end-to-end application distributor with the muscle to develop apps, navigate the App Store approval process and market the end result. Warner Bros. tells Variety it has developed and released about 15 iPhone apps to date, spotlighting film properties including The Dark Knight, Watchmen and the new Terminator: Salvation–some were created within the studio’s theatrical unit and Warner Interactive, while others originate via outside developers.

With Harry Potter and Sherlock Holmes applications on tap, Warner adds it also is considering animated episodic video apps and other mobile content efforts built around key brands, as well as a broader range of game, comic book and entertainment apps that aren’t tied to Warner properties.

According to Warner Digital Distribution director of worldwide marketing Stephanie Bohn, the studio’s relationship with Apple is central to its appeal to developers: “It’s difficult [for developers] to have a direct call into Apple,” Bohn said. “We spend time talking with them weekly, if not daily.” Bohn also cited Warner’s vast marketing reach, noting it can differentiate apps through social media marketing, print and TV advertisements, and DVD trailers. “It doesn’t cost a lot to launch an app,” she said. “Relative to a TV show or a film, it’s nothing.”

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This entry was posted on Wednesday, May 27th, 2009 at 12:43 am and is filed under iPhone News & Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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