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MasterCard’s Priceless App for iPhone

MasterCard Worldwide has came forward with its “MasterCard priceless picks” effort to the iPhone through a new app. The new iPhone app, is an extension of the existing user generated Web site. Like the Web site, the iPhone application calls consumers to write reviews of their favorite restaurants, entertainment and fun experiences in general. The app also includes special offers from MasterCard partner ShopLocal, a feature of the Web site.

According to Cheryl Guerin, SVP, global digital marketing at MasterCard Worldwide, “This is an evolution of the ‘Priceless picks’ promotion that has been on our Web site since 2006.” “Consumers love to see other consumers’ opinions and that impacts the decisions that they’ve made, we’ve seen it on the Web for years and now we are seeing it more in mobile. This is about leveraging what consumers already love to do,” Guerin added.

With five different categories i.e. Priceless, Dining, Shopping, Entertainment and Other, the app is pretty cool and loads fairly quickly. It lets you filter categories. Like other iPhone apps, the app uses GPS to let a user pinpoint their current location and search destinations, as well as write in their own location and description. Seems like a hearty infusion of real information that will help bridge the gap between merely locating a place and actually visiting it. It also has a send-to-a-friend category.

The “Priceless” messaging is consistent with the credit card marketer’s overall brand messaging around priceless experiences.

For the quick promotion, MasterCard has launched a new TV campaign highlighting the functions of the app. The 15 second spot shows real life situations where people share their special experiences by in the “Priceless picks” app.

“With mobile being as prevalent as it is today, this allows us to be even more relevant to consumers,” said Guerin. “It makes consumers lives a lot easier, because it will give them priceless places, priceless deals and special experiences, right there on the mobile phone when they are out.”

MasterCard Priceless Picks marks the second in a series of iPhone applications that MasterCard is bringing consumers to make life a little easier every day. Priceless Picks joins the popular MasterCard ATM Hunter, which lets iPhone users easily locate the nearest ATM no matter where in the world they are.

This entry was posted on Tuesday, July 21st, 2009 at 5:21 am and is filed under iPhone App Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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