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Marvel Comics Launches iPhone Push with Multiple Partners

Marvel Comics has laaunched a series of its classic comics for iPhone, working with three separate companies as distribution partners.

Comixology, iVerse and Panelfly are all selling a range of Marvel’s comics through their iPhone apps, using in-app payments for users to buy them.

Brands including Captain America, Astonishing X-Men, Iron Man and Spider-Man are part of the big push from Marvel, which appears to be US-only at the time of writing.

Individual comics are being sold for $2 through the apps, although Panelfly appears to be subsidising this by $1 to get a jump on its competitors.

The launch is a further boost for the idea of comics on the iPhone, with all three firms having been busily signing licensing deals in recent months.

Marvel is a long-time player in the mobile space, having signed a famously lucrative multi-year deal with Mforma (before it was known as Hands-On Mobile) in December 2004, while more recently agreeing a mobile games deal with Gameloft.

The company is also working with animation studio Campfire to mobilise its comics.

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This entry was posted on Tuesday, November 3rd, 2009 at 2:54 am and is filed under iPhone App Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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