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Reach Your Destination Safely

Miller Lite wants consumers to taste greatness – and get home safely. To help them do just that, the brand launched a free iPhone app. The Miller Lite Taxi Finder iPhone app uses GPS coordinates to locate a user’s position on a map, then shows them the nearest taxi company. With a simple click, they can call and order a taxi cab to pick them up and also easily specify a new city or state for their taxi search. Other features include a quoting form to request quotes from companies, a “cab hailer” that flashes a close-up of a pint of beer to help draw attention from the street, and the capability to be instantly connected to the 1-800-TAXICAB taxi hotline, which connects millions of people to taxis in communities all across the nation.

The brand teamed up with long-time partner 1-800-TAXICAB, a national taxi dispatch service that automatically connects callers with a local-area taxi company, to create the app.In addition, there’s the “cab hailer” feature that flashes to help draw attention from the street, and a shortcut for calling 1-800-TAXICAB

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This entry was posted on Friday, September 24th, 2010 at 1:41 am and is filed under iPhone and Blogs, iPhone App Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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