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Facebook Has Updated its iPhone and Android Apps

Facebook today updated its Apps on the iPhone and Android platforms to include “Groups” functions, brought “Places” to the Android mobile platform in the UK and announced that American users who check in to specific shops will get “deals”, including free clothing from Gap and donations to charity from MacDonalds.

Facebook’s Head of Mobile, Henri Mossinac, said the strategy reflected a bid to make the mobile web a more social experience, and also announced that the social network had 200 million active mobile users. They were far more engaged with the site than their 500 million desktop counterparts, he added. The updated apps are available now to download via the iPhone and Android app stores.

The Apple version gets groups functions added and already has “Places”. The Android app gets both groups and “Places” added at the same time and American users will now see deals when they check in to specific outlets. Gap is offering the first 10,000 customers to check in a free pair of jeans, and then subsequent visitors 40% off, Mr Mossinac said. MacDonalds will donate $1 to its foundation for each user who checks in at a restaurant.

An updated SDK is also being used for developers, including Places Deals and in-app log-in improvements.

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This entry was posted on Monday, November 8th, 2010 at 1:12 am and is filed under iPhone and Blogs, iPhone App Reviews, iPhone News & Updates, iPhone Tips & Tricks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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