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How to Optimize your App on App store?

It is for all the developers who are ready with design and development of their great iphone app. We are considering that you have worked minutely on designing details of your application especially on the icon of app.  Now what’s next to make your app more searchable and popular? The new concept of AppStore SEO is gaining momentum in the market.

AppStore SEO is no different from SEO do for search engines. It works on the same concept of using keywords and search phrases to make your app more visible and Search Engine friendly. Similarly, the same concept works for increasing app visibility in all leading app stores.

However, optimizing App Store will not need big efforts but yes it needs lot of finesse.  Here are some handy tips for making your application App Store optimized:

1. Work on basics:  Here we are talking about the iTunes not the Google, Yahoo or Bing but the base principle of optimizing the App Store search engine remains the same. The SEO basics are same which deals with keywords, descriptions, Meta tags, titles etc. So, if you are new to SEO first make sure to become comfortable with SEO concepts.

2. Treat keywords as kings: Keywords are the phrases which are typed by people to perform search on Search engines or App Store. For the already developed application by you, look out for relevant and most popular keywords types by people to search apps similar to yours. You can take assistance from Google Adwords or other tools which can give you clear idea about the relevant keywords. Content and Title plays a great role in analyzing appropriate keywords.

3. Put Google Search criteria last in the list: It is noted that spending money on optimizing keywords in Google Search does not generate any significant results.  The fact is people looking for iPhone app will first search in App Store on the iPhone if unsuccessful there they will turn to iTunes on the Desktop. Therefore,  google search optimization for iPhone apps must be given least priority.

4. Add a descriptive name (Title) for your app: Title is the most significant plus result generating way in the process of doing App Store optimization.  For an effective title, include your main keyword. For instance: the popular apps on app store like iFitness or Camera Zoom have their main keywords in their title. iFitness includes Fitness and Camera Zoom includes Zoom. Moreover, don’t create any vague name for your app. Title should be description in itself.

5. Study the other successful apps:  Always learn that the apps at Top 10 of the iTunes are there for some reason. Either they have the popular idea or they were lucky enough to be loved by users.  It would be beneficial if you study and analyze them sincerely. Check out their titles, descriptions, type of content they used etc.

6. Piggyback on the successes: After the analytics and comparison of your app and the most popular ones what else you can do. We can say now use the studied successes in your own application description.  Eg. If you have similar app to the iFitness which is placed in top 10 of iTunes. Then you can add that in your description of the app. In this way, people searching for iFitness will certainly come across your application in the app store.

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This entry was posted on Monday, August 13th, 2012 at 1:43 am and is filed under iPhone and Blogs, iPhone App Reviews, iPhone News & Updates, iPhone Tips & Tricks, Latest iPhone Reviews, Software Development Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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