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The war of smartphones extends to application downloads

Apple and Google have been going at each other for very long time to secure the top spot in the ever competitive smartphone sector. Both have tried hard to dole out various services and products so as to have an edge over each other. An important aspect in capturing market space and proving themselves as a prominent platform has been statics, which the two companies have been pushing into markets-pace.

Applications are known to be a pivotal force that drive any mobile platform. There are more than 1.5 million app that have been developed between the two platforms. Although Apple has been at forefront in application database, Google has give it a close fight and has caught up to iOS.

Google recently announced a vital milestone at its sixth annual Google I/O conference that android crossed over 48 billion application installs. Apple was not far behind with their own announcement that iOS crossed 50 billion application downloads. This war between the two platforms have escalated to a whole new level, as both have been trying to woo consumers.

Both Apple and Google have a unique system of tabulating downloads of apps per user account. Rather than counting the overall downloads, they compute only one download of an app even if it is installed over multiple devices. This gives them a clear picture of how many users have installed the application rather than how many devices the application is installed on. These are purely single downloads from their stores.

With more than 850,000 applications in the apple app store and android closely following suit with 750,000, there has been an over stagnation of applications. What is important to understand is the fact that although Google has nearly three-fourth of the market share under its belt, iOS still beats it on the account of application downloads. There is a different approach followed by both platforms, with Google being an open source while Apple keeping iOS as a closed platform.

As smartphones come to the mainstream, it will increase the competition between the two platforms. This would not only make it imperative for companies to put out innovative services, but also ensure that users as well as developers are made a priority.

This entry was posted on Friday, May 17th, 2013 at 9:51 pm and is filed under iPhone News & Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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