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The Mobile Browser Is Dead, Long Live The App

The software market is vast and constantly changing according to the user requirements. Enterprises around the world are innovating rapidly and need to integrate technology to the immense extent as possible. In this modernize era people foresee their work environment to be soulful and feasible in order to automate their business processes. According to the reports generated by Google analytics, users in large amount are emphasizing on application rather than turning towards the browser. According to the reports generated, 86 percent of the people spend their time on iOS and android devices in apps. whereas only 14 percent of the people spend their time on mobile browsers.

Enterprises must focus on the demands of users as their demand is placed on future oriented mobility. And now a days users are focusing more on smartphones applications to access data rather than going on the browser. Enterprises must have a strategy to deal with app issue. Platforms that are prioritizing on web and web based services will find disadvantage in app development by web services. The advantage of choosing iOS and android device is much better for building apps rather than mobile friendly HTML5 sites and services.

Firefox OS is all about enabling designers and developers with a cost effective tool set rather than having the app store support or complicated SDK’s. Regardless of platform or technology, their preferred route is HTML5. This clearly gave a wide picture of running apps directly from the cloud and effectively used web-pages as app thereby lowering the entry cost for all.  But by capitalizing on this phenomenon, Firefox OS powered device will become less attractive and won’t remain as flexible as a pure app play.

Application provides deep insights what  a Smartphone can do thus providing a great user experience. Smartphones are there to help users day by day and the overwhelming point that we notice is that maximum information to mobile user comes through applications. Thus the use of mobile web service is declining day by day, even after it promotes access for users to users. For very specific purposes, app is convenient for creating an application that can not be adequately adept via web browser.

This fundamental of app development would further act as a node for enabling collusion and integration of business process. Mobile apps are the core issue and thus enterprises also follow the same process that they need to be along with their users. The overall concept is coming to the mainstream and illustrates that Apple and Google will always remain as third party service providers in context with consumers.


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Microsoft: Office for iPad downloads hit 12 million

Enterprises with the increasing demands of people need to undergo transitional change to achieve technological agility. Technological transformations in this fast pacing time places their demands more on mobility technology. Apple is forging forward to cater it’s customers with excellent products and services. Apple has thus achieved higher productivity by offering Microsoft office for iPad by lending exclusive features and automated iPad functionality. Microsoft office software is on demand since its official release last week and has hit 12 million mark downloads.


Recommendation includes:


  • Tech giants have claimed that office apps for iPad has been downloaded 12 million times just after it’s release. Microsoft now has also gained consumer popularity and now is among world’s most popular tablet.

  • As per the speculation runs high, it was being expected as a big hit among consumers in the market. But it has reach far beyond expectations and has even become top grossing apps on App store.

  • One day after its launch, App store charts illustrated that Microsoft word, excel and powerpoint for iPad have rocketed on the top of apples iOS app store.

  • This has been a major hit for Microsoft office whose software only ciphers to become more profitable and proficient.

  • Companies also announced its giant download on number of social networking sites. Apple has contributed thanks to all its end users for gasping prototype of excel, power-point and onenote from Apple’s App store.

  • Among the App’s store free app rankings, the app along Microsoft onenote for ipad residing in sixth stand at the top of Apple’s iPad app store.

  • Users can look documents for free and can even have office 365 subscription in order to make any edits. It is a freemium offering to unlock software capabilities.


We just hope that Apple would be able to please its customers throughout in the forthcoming era. It is being expected that in the upcoming time it  will deliver office apps to Windows store and across many other popular platforms. Rather than offering office Apps it will also step forward in it’s mobile first and cloud first approach. Likewise Windows phone, Apple has also made office mobile apps availability free for iPhone and Android users.


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iWork for iCloud gains new design and sharing options

There is an ever increasing choice of apps with the boom in technology, so Apple aims to achieved higher productivity. Apple is renovating its iWork apps for iCloud, Mac and iOS with some notable improvements in order to compete with Microsoft Office tools as well as Google docs. There has been lots of technical improvements regarding the way Apple has shaped and launched new set of services, applications as well as devices. Apple apps have gone through a diverse makeover over the few years and evolved accordingly with it. According to the many analysts, Apple is updating its iPad works of productivity applications across its platforms.


  • iCloud has also gained substantial update related to design of pages, numbers and keynote along with support for retina displays with the competency to share view only documents. It allows user to share documents that can be viewed directly from iCloud mail but not edited.


  • All the apps have improved sharing functionality after the restoration:

    • Pages has the ability to edit charts and improved text wrap after being updated with new templates.

    • Numbers has augmented pop-up menu support.

    • Keynote allow charts to be analyzed in imported documents.

  • Keynote with renewed transition and builds has gained enhanced presenter display layouts while numbers has custom table styles, data formats and new printing options.


Whether Apple will be able to sustain itself for a long time in creating rich featured apps and devices is for the time to see. As the speculations run high, updates regarding iOS and OS X apps would be coming soon. We may just expect it to be feasible among end users as no one wants to get locked into same old existing features. Let us see what Apple brings next in order to cater its customers with rich featured services and products.



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iOS 7 now running on maximum number of iDevices

Apple since last year has gained consumer popularity by catering its large application database and iOS devices. This has paved the way for new set of solutions and services in the field of mobility enterprises thus challenging overall norms of technology. Enterprises need to embrace their product and services by adapting leading edges of the emerging technology. Apple has created biggest buzz last year with the release of iOS 7 thereby gaining exclusive popularity among tech giants. According to the reports generated on Apple’s app store, iOS 7 is now running on 85 percent of devices.


After the release of iOS 7 last year Apple revealed that it has seen exclusive adoption rate which is comparatively larger as was observed in previous decades. With its advanced feature like control center, airdrop and multi tasking it has taken the game away from other operating system. There is no denying the fact that it consists of a very exotic features of mesh networking for wifi and bluetooth. Recommendation includes the following features which led an increase in its adoption rate:


Control center: It gives you quick and easy access to the apps and features you always required to use including lock screen.  This single to do multiple tasks as switching to airplane mode and adjusting brightness of display.

Notification center: A single glance at an iPhone would let you know if you have got any mail, calls, to dos and dont’s. There is an ease of user accessibility on iOS 7 and you can get up to speed by just swiping down the screen.

Multitasking: Multitasking has always been a smarter feature to Multi task various apps by just pressing home button twice in order to see preview screens of apps you opened before.

Camera : Its  camera has always been a versatile form which can even shoot in a slow motion and an individually naturally wins great experience. Its built in photo management and image editing service are easy to navigate.

iTunes Radio: It claims to achieved higher productivity with its iTunes radio features which is available on all iOS devices for free.


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Apple may build an iTunes Android app


This year surely will be full of buzz in the tech world, with various launches lined up to  released. With emerging diversity, technology is moving ahead and expanding its products and services beyond smartphones and tablets.  Technology is becoming more and more agile and this wave might be larger than we think. Demands of people are rising beyond expectations so organizations are growing aggressively in order to maintain their market presence by catering allied services to the consumers. Apple is looking forward to accord with digital music sales, thereby launching an on-demand streaming service under its iTunes brand.


Few ways a streaming iTunes could compete with Spotify and its rivals

This year Apple claims to have achieved growth and higher productivity for the better part of the decade. Apple has sustained its position among competitors with its US launch of iTunes radio last year. This year as the speculation runs high, rumors stated that it is preparing to take on spotify and its rivals. Recommendation includes few ways that Apple could improve:


  • Apple could surely use its corporate thew to assure that it has certain unique exclusive features which are far better than its rivalries. It’s good relationship with music artists could serve them well in securing big albums.

  • It has skilled editorial teams working on app store, iTunes and iBookstore which could serve well in developing streaming applications.

  • Apple consists of technical expertise and a well established system which comes up with marvelous discovery features. It could also align on artists on releasing rich featured mobile apps themselves including ability to stream entire album and get paid for it.

  • Apple could make music videos as part of the service and thus can become the most artist friendly streaming service by providing good API for application developers.

Lots of potential, but also pitfalls:

It has been speculated that Apple is likely to announce its launch regarding streaming music in the month of June at its WWDC event. Let us see whether Apple could be able to make big splash in streaming music world in comparison to its competitors who have been doing a burdensome job in this field. The streaming iTunes launch has been highly forthcoming so we could expect few more gossips regarding its feature and deal making process in the coming months.



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