The future of technology is heading towards wearable devices, which would take mobility to a whole new level. Last week, Apple CEO publicly announced their plans towards everything from the future of wearable technology to the iteration of iOS as directed by the hardware design guru, Sir John Ivy. Apple is expected to wrap up all of its licensing deals with some major service providers in a tender to launch a streaming music service to battle spotify in the coming week.
Apple and the music labels have been striving over the royalties of upcoming iRadio, that many believe would be an ultimate pandora killer. With the evident success behind iTunes, this streaming music player will get an added leverage to come to the mainstream. However, music labels have seen the arrogance that Apple can throw, which is why they are cautious before taking this step. They don’t want to walk down the same road as in the case of iTunes, where Apple enjoyed the monopoly and dictated policies to record labels.
Apple is expected to debut the service as part of their Worldwide Developer’s Conference. Since December, people were keen to welcome the service as speculations were going on regarding the next step by the cupertino company. But it has been delayed over time due to negotiations with record labels.
With the reports that have been coming in, it sounds like it will be similar to Pandora and offer similar features. The case Apple plans to offer it as free service, supported by ads, adding further to this will be personalized radio channel that could be created by users based on favorite song or artist.
Purchasing songs will be at much ease as the service will be tightly woven with iTunes. Apple has agreements to stream songs from Universal Music Group’s record. Apple was also rumored to get a lower cost for music than competitors, which apparently is not the case. Many people are surprised why Apple, which was the global online music pioneer, has been so late to enter the music streaming business.
Apple has been trying to enter streaming music arena, where people can listen music through a subscription service. In the tech market, rest all have entered this business with wide variety of business models. Apple is likely to enter market until it has distinctive product. The iPhone was not the first Smartphone, still it managed to make smart use of touch interface. iPod was not the first portable music player, but was the first to get the digital music store.
Technology is unlikely to offer major advantages, both business wise and consumer wise as the user model seem to be encoded with greater competitive tools. Two advantages no other service does is to entirely bridge the gap between streamed and purchased music.